What is an MVP (minimum viable product)?
Definition
An MVP, or minimum viable product, is the smallest version of a product that solves a real problem for real users. The goal isn’t to build everything at once, but to ship fast to learn and iterate.
Why it matters
A good MVP cuts risk and cost: instead of investing months in assumptions, you ship the essentials, measure real usage, then invest where it matters. At Progix, we often ship an MVP in 8 to 12 weeks.
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Consulting & strategy